What is Product Advertising?
December 1, 2009scfm 15 Comments »There is more to product advertising than looking at your product, its target audience and then making a match. Some careful planning can make all the difference between a poor and successful campaign.
Product advertising is a simple idea on paper; but like most things which appear simple at first blush, it can be an incredibly complex one in practice. The idea behind product advertising needs no explanation – it is simply presenting a product in the hopes of generating consumer interest. Where things become thornier is when it comes to deciding what benefit the product has to offer and to whom. Identifying a target market and finding the best way to reach these consumers can be challenging in itself. Not every media is ideal for getting your marketing message across to every audience.
The answer to how best to reach the target market often begins with a careful consideration of the product itself; who will use this product and what are these people most likely to consider the biggest advantages of this product? From this, one can often decide on a strategy in terms of which media will provide their product advertisement which will make an impact on the largest number of consumers within this market, as well as helping to begin coming up with ideas on how to present the product as something which will improve the lives of these consumers.
Along with media placements which will be more likely to directly speak to the target market in question, most successful product advertising campaigns will also include advertising placements in media which reaches a general audience. After all, no matter how specialized of a niche market you are dealing with, these consumers also watch television; listen to the radio and so on.
Product advertising is something which can be so complex that most companies find it useful to engage the services of a marketing or advertising agency to handle the work of reaching the consumer. The company can then devote their resources elsewhere, while reaping the benefit of having advertising professionals on their side; professionals who know how to speak to consumers and get the company’s message across and have extensive experience in using various forms of media to make a favorable impression on consumers. If you can find an agency who has experience with other clients in your area of expertise, they could use tried and tested promotional ideas and activities to get the message across in the best way for your target audience. This is a more cost effective model of product advertising for the product manufacturer and permits them to focus on their product and on serving the needs of their customer base.
Remember, product advertising is about visual identity and matching the requirements of the customer with the associated applications of your products. If you can help your customers to imagine a use for your product in their private or business life then you are more than half way there. Of course, after that there are a number of other fundamental selling points you should get across to give your product the best chance of reaching the best quality audience in the most effective way possible.
Question about product advertise
What do I need to do to get permission to use a Hollywood movie poster to advertise a product?Hi all,
I am thinking about the potential of using Hollywood Movie posters and placing them on my company website to advertise a certain product. Obviously I need to have the rights/permission to do this. Who would I need to contact (i.e. distributor, production studio?), and how?
Any information about this would be great.
Thank you all for your time.
Thanks for your feedbacks so far. However, I want to be the judge whether I can afford it or not. If you want to say that it costs millions, atleast show me some proof as to how much I am looking at.
Tags: ads, Advertising, Business, Consumers, product Advertising
Posted on December 1st, 2009 at 6:00 am
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This is goddamn brilliant.
Posted on December 1st, 2009 at 6:06 am
If you will go for a consumer durable product, you will never be able to find a product which is of use of any particular gender. For example, Scooty is meant for girls only, but I've seen boys also riding scooty.
The only option we are left with is to consider FMCG/CPG category. In this category also many products are becoming gender neutral. But even then many products has still boundaries (kindly note, we should not consider exceptional cases). For example, ladies bags and wallets are different from gents wallets. Ladies sandles are different from gents sandles. Undies are different from gents' undergarments.
I hope I have given you a direction meaningful for your project.
Wish you all the best.
Posted on December 1st, 2009 at 6:13 am
thank you so much…..
Posted on December 1st, 2009 at 6:23 am
I like your common sense. Thanks for the reminders!!
Posted on December 1st, 2009 at 7:07 am
Are you the manufacturer or distributor? Or, are you a seller/reseller who is placing products into the stream of commerce? Depending on what your role is, you may be subject to strict liability and/or negligence.
Strict liability for a defective product placed into the stream of commerce due to:
a. design defect, or
b. warning label defect
*Intent is irrelevant; the mere fact that a product w/ design defect or warning label defect is released into commerce, means the manufacturer or distributor is liable for the damage it causes.
You may also have product liability/negligence for:
a. failure to warn
b. failure to inspect/test
c. breach of implied warranty (fitness for particular purpose, or warranty of merchantability)
Negligence is proven if a preponderance of the evidence (by the plaintiff/injured party) shows all 4 of these:
a. duty
b. breach of duty
c. damages
d. causation/link between breach of duty and resulting damages
Posted on December 1st, 2009 at 10:54 am
Snuggies….. for your dog. I had to call my mom into come watch it and we started laughing our bums off.
Posted on December 1st, 2009 at 12:17 pm
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that is very awesome i love this
Posted on December 1st, 2009 at 4:30 pm
Posted on December 2nd, 2009 at 12:28 am
I really liked your video and your channel. If you need any help getting this video or channel exposed I use a site called tubeviews.(net) It has really helped like 20 of my main videos get to the top in position. Its nice.
I like what i watched.
Posted on December 2nd, 2009 at 11:16 pm
Mighty Putty
http://www.asseenontv.com/prod-pages/mi_t_putty_ontv.html
http://www.asseenontv.com/?gg=ontv
Some dollar stores carry these products.
Posted on December 3rd, 2009 at 2:14 am
Word of mouth. Seriously. The absolute best advertisement is a satisfied customer. For instance, a company makes a little doohickey that makes it very easy to open pull-tab cans. I buy one. I use it, I love it. I buy a dozen more to give out as gifts (these things cost less than three bucks each) and everyone I give one to loves it too. Or, for a more expensive product, say that there's a new computer game. I happen to know a couple of playtesters, and I ask their opinions on the game. They have played the game because it's their job, and they'll tell me if it's a good game or a bad one. Plus they will publish their reviews.
Make a great product first, and everything else will follow.
This works the other way around, too. If your product is of poor quality, then everyone who buys or uses one will tell people about it. For instance, my daughter recently bought me a computer game, and I told her to return it and get her money back. The game sounded great, but many people experienced computer problems when they installed it. And these people weren't just typical users, many of them were quite computer savvy.
People will attempt to sell you email and telephone marketing lists. They will show you how cheaply you can get names. However, you'll be throwing your money away. Those lists generate almost no leads, and they will annoy your potential customers instead of attracting them.
Posted on December 3rd, 2009 at 12:48 pm
I really liked your channel and this video. If you need any help getting this video exposed I use a site called tubeviews (dot) net It has really helped like 20 of my main videos get to the top in position.
There is software im using to send atleast 30,000 text message a day advertising my online business…it is amazing. I think they have free demos to try as well.
autotextsender (dot) com and autotextmailer (dot) com
THIS WORKS! Its amazing.. THANK YOU SO MUCH DUDE!!!!!!
Posted on December 4th, 2009 at 12:29 am
Well, A lot of the domains are taken in the promotional products industry by now. Many of the .net's are available still and are just as good as the .com's because when people are looking through the search engines, they don't care if the website is .com or .net; they just click on it. Here are a few suggestions relating to promotional products and advertising specialties.
promotionalland.com
promotionalprods.net
americanpromos.net
warehouseofpromos.com
promotionalwarehouse.net
firstpromos.net
directpromos.net
promotionalproductswarehouse.net
landofpromotions.net
adspecialtiesworld.com
promotionalprod.net
promotionscheap.com
Posted on December 4th, 2009 at 6:23 am
July 1, 1941 W2XBS New York NY becomes a commercial station, changes call to WNBT (later calls WRCA-TV, WNBC-TV). At 1:29 p.m., General Mills sponsors a Brooklyn Dodgers-Philadelphia Phillies game, followed by the "Sunoco Newscast" with Lowell Thomas. At 9:15 p.m., "Uncle Jims Question Bee," hosted by Bill Slater and sponsored by Spry, made its one-and-only appearance and, at 9:30, Ralph Edwards hosted "Truth Or Consequences," simulcast on radio and TV and sponsored by Ivory Soap. This was the first game show broadcast on TV. The world's first (legal) TV commercial for Bulova watches occurs at 2:29:10 superimposed over a test pattern. According to a 2004 article in Newsday: "On July 1, 1941, the world's first television commercial aired on NBC, at that time known as WNBT-TV. The 10-second advertisement for Bulova clocks and watches consisted of the image of a clock and a map of the United States, with a voice-over that announced, 'America runs on Bulova time.' The ad was broadcast before a game between the Brooklyn Dodgers and the Philadelphia Phillies and cost the Woodside-based company less than ten dollars." [According to microfiche records at the FCC, WNBT was granted a C.P. on 6/17/41 for Channel 1 (50-56 mhz.), effective 7/1/41. License to cover the C.P. granted 6/17/41, eff. 7/1/41. First operation was granted to be effective 7/1/41. The first listed call letters were WNBT. They changed to WRCA on 10/18/54 and to WNBC on 5/22/60.]
Posted on December 4th, 2009 at 11:42 am
A radio commercial (in the USA also called a spot by people in the business) is a form of advertising via the medium of radio. Airtime is purchased from a station or network in exchange for airing the commercials.
The first radio commercial is credited to WEAF, New York on August 28, 1922 for the Queensboro real estate corporation. The ten-minute live commercial was voiced by H.M. Blackwell, a representative of Queensboro. In radio's Golden Age, advertisers often sponsored entire programs or program segments, typically airing their commercials within. Today [in the USA, at least] sponsorship is comparatively rare, the selling of spots being the predominant practice. Radio commercials are usually sold in 10, 20, 30, 60 or 120 second increments.