Tips for Information Product Marketing
November 1, 2009scfm 9 Comments »Selling information products requires an understanding of your market. A person often creates an information product because they perceive that there is a need in the market place for a product on a particular topic. If you create and sell information products, you need to know your product and market inside out.
When selling info products it is critical you ensure that there is a ‘buying market’ for your product. There may be thousands of people who need your product, but that does not mean that they want to buy your product. For example, you may have a great product that you are sure university students need, but in actual fact they have no money to buy it so the sales may be very few. Therefore, even though they have the desire to buy, it will not be realized because they cannot afford it.
Or, you could have a product that you are sure will help people save money, but the buyers may be happy just the way they are, therefore, they do not want the product.
So, when marketing products you need to find people who want it. Product marketing will not be successful if you try to sell to people who do not want to help themselves.
BUYERS SEEKING THE ‘SLIGHT EDGE’
Your best buyers/customers will be those that understand the need to have as much information about a certain topic in order to be one of the best there is in their chosen field. These buyers will be the easiest to sell information products to. They have a thirst for knowledge that is almost unquenchable. Or, alternatively, your buyers may have the desire and motivation to change the way things are for them at that particular time.
These people are career people are wanting to have the ‘slight edge’ and improve themselves with any information they can find.
For example, if you are marketing information products to real estate agents, you are going to be marketing a product to people who have chosen real estate selling as a career, and you will also be selling to people who are just ‘trying out real estate to see if they like it”.
The reality of that scenario is that, the person ‘trying out real estate’ is the one who probably needs the products the most but, in actual fact, it will more than likely be the person who has chosen real estate as a career who will buy the products. Why? Because they want to know everything there is to know, so that they will be successful and make lots of money.
WHY DO PEOPLE BUY YOUR PRODUCT?
There are 5 reasons why people buy.
1. Those who want to take a part of you home because they have been to a seminar with a celebrity speaker. They you’re your autograph. They can show it to their friends because they think it may enrich their lives.
2. They believe that your product will give them benefits.
3. They believe that the product will solve their problem.
4. They think that they will be able to finish reading the book (keep them short and full of details).
5. People, in general, like to buy.
It is important when selling info products that you market your product in such a way that it appears to be the best on the market. Use comparisons to make your product stand out. A simple comparison would be to say: “I keep my books short and to the point, because I know people don’t have time to wade through a thick book, trying to find the facts that they are after”.
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Question about product marketting
marketting for other companies on internet?Marketting for other companies product.
How to find the product?
How to do the marketting on internet
Please guide me…
Tags: Marketing Information Products, marketing products, Product Marketing, Selling Info Products, selling information products
Posted on November 1st, 2009 at 6:18 am
No.
Posted on November 1st, 2009 at 7:08 am
You can start by going to trade shows. Trade shows are places where you can show your products and expect to get orders from attendees / buyers. Some attendees are people who own gift stores. There are several trade shows in the country. The largest is the Altanta Gift Show. Depending on your budget, start exhibiting at trade shows near you.
It is important to have products made to exhibit. Most buyers want products deliver soon. You can start making small quantity to show.
Selling to national retail stores is difficult. That market is quite complicated. A lot of the national retail store buyers don't visit trade shows. They don't have time. They will send their assistants, if at all. When presenting products to the national retail chains, you need to have a presentation including packaging, competitor analysis, weight, dimension, etc.
Licensing is an option but can't comment without knowing your product. I suggest you should talk to your local Small Business Development Council (SBDC)or Economic Development Council (EDC). Both of these agencies are either government funded or partial government funded. The names may be slightly different in each state. Most of the services are free or very low cost. Call your local government office or visit the library. Both these agencies can help you with a business plan and some marketing plan.
If you need more information, feel free to email me.
Good luck.
Ben
Posted on November 1st, 2009 at 10:07 am
From your description, I am not sure that is the right camera for you.
. The Nikon FG for sale is the body only. There are no lenses in the description. The lenses can cost hundreds of $$ more.
. The FG is a film camera. Although it may be a great camera, a film camera is less convenient to learn on because you have to wait (and pay) for film developing to see your results. A digital camera lets you see at least a preview of your results on-screen immediately. (For free!!)
I would not recommend this camera unless you are already a knowledgeable photographer and have access to some Nikon lenses that will fit the Nikon F lens mount.
Actually, if you really want a film camera, I have seen some new (old model) Canon SLR film cameras at Target and Best Buy for $300. These include at least one zoom lens and a full warranty.
If you would consider a very good digital camera with full manual controls and a wide range zoom, I recommend that you look at the Sony H2 or Canon S2 IS. If you look around, you can get these new for under $300. (I have a Sony H1.)
Take a look at the following paper to see the kinds of things you can do with these cameras.
http://www.aakatz.com/whitepaper/
It was written by a pro photographer about the Sony H1, but the photography part applies to all these cameras.
Good Luck
Posted on November 1st, 2009 at 7:50 pm
Sounds quite easy compared to a 3 year Business diploma, which is what I'm in.
Posted on November 1st, 2009 at 8:19 pm
Posted on November 2nd, 2009 at 10:34 pm
Much too long. Cut it to a single paragraph, 3-4 sentences, maybe with some 3-5 word bullet points beneath. Save the details ( media coverage, big names, sponsorship) for those sections of the website.
Most people who surf the web who don't have the patience to be "jumping from site to site looking for the information" also don't have the patience to read a 600-word "mission statement".
Posted on November 3rd, 2009 at 1:14 am
first of
Put your objective, write about two lines, that is your first impression, then separate the Qualifications from skills
I would go like this
OBJECTIVE
QUALIFICATIONS
EDUCATION
WORK EXPERIENCE
SKILLS
REFERENCES
Hope it helps
Posted on November 3rd, 2009 at 11:07 am
Posted on November 3rd, 2009 at 11:18 pm
Standard and Poors publishes valuable information on stocks including on many a quality rating, A+ being the best. Many if not most on line brokers provide the S&P data sheets on stocks as part of their service. TDAmeritrade also provide the weekly news letter from S&P called "Outlook". Periodically, Outlook publishes suggested porfolios that are very helpful such as a small/mid-cap growth portfolio, a platinum portfolio, a ETF portfolio, total return portfolio, and I do not know how many others.
For small investors, mutual funds, either open end or closed end can provide valuable diversity of investments. The trick is as in picking stocks to pick the right ones. Many are not too good, but about 30% are worth considering, especially those that invest in somewhat obcure areas such as India, China, small cap stocks, etc.