Product Marketing Videos
November 23, 2009scfm 9 Comments »
Take a look at the three facts below:
Ø Online video accounts for more than 60% of traffic on the Internet.
Ø The only thing that determines whether your message is heard or not is whether your message is any good and whether your products/ services are in demand.
Ø All you need to put up your own video on the information highway is less than $100 and a PC.
Little wonder that online marketing videos are making huge waves in selling and buying circles.
Let us take a simple example to see why online videos are making such a splash on the Internet, particularly when it comes to businesses. Suppose you were going on a holiday and you wanted to check out an all-inclusive hotel in Mexico. What would you do? You’d Google it, right? On the Google search page results, you would find a link that takes you to the official website of the hotel you want to stay in. Just above or below that, you would also find a link to a website like Tripadvisor, where you can read actual customer testimonials about the hotel. Which one would you check out first? The testimonials, right? Because they have seen it and lived in it, as an objective third-party.
This shows you how effective a community testimonial is when it comes to endorsing products. What this also means is that a company or business could spend thousands of dollars on online advertising and still not make a profit if they are getting average or below average endorsements. This is where a product marketing video can help.
A product marketing video is a potent tool that gives you the ability to provide your products/services to potential customers. It gives you a chance to demonstrate your facilities objectively to the client. Whether you use it in your sales presentations or on your web page, your product video will have people sitting up and taking notice.
Product marketing videos are popular because they cut trough the paper work and give your clients the meat of the matter immediately. Clients won’t be required to read through pages of literature. Instead, they will be viewing the product in 3-D and learning about its effectiveness and features through an audiovisual medium. Videos are easy, quick and immediate: this makes them a favorite with today’s fast-paced mode of life.
Making your own product marketing videos needs more than mere product awareness. Of course, you are the best person to talk about your products. But unless you are also something of a computer whiz or have the tenacity of one, you may find that producing your own online video needs some amount of technical skill, creativity and good script writing ability. You will have to pack all your selling points into a short span of time and make the video interesting enough for people to stick around. If you are running a business and need your product marketing video to start generating profits starting now, then you are perhaps better off assigning the job to a professional.
Question about product marketting
I need websites that have free advertising tools and marketting tools and are common to users. Any informationWebsites that mainly advertise Biological Supplements would be highly regarded. The thing is, I have joined to one company for marketting and advertising. I am quiet tired of searching questions relating to that product, which I'm trying to market and giving people the perfect answer for their question, so, any help will be highly praised.
I have tried a lot of websites, but none of them seems to work!
I need — Common, Effective and Free marketting and advertising websites —
Loads of Thanks for help.
Tags: Client-testimonial-videos, Improve-business-with-videos, Increase-business-with-videos, Product-marketing-videos, Video-testimonials
Posted on November 23rd, 2009 at 5:45 am
industry news-
http://asianinmedia.org/
Posted on November 23rd, 2009 at 6:19 am
The best option in my view is electronic gadgets, cellphones, music players and more relative electronic products as they attract the most to the age group of 18-19
Posted on November 23rd, 2009 at 6:31 am
Besides Traffic Geyser, there is a free service called Tube Mogul. It works in much the same way. Additionally there is a software package I found called Tube Mastery (http://www.websitemarketingskills.com/recommends/TubeMastery) which works really well in terms of how to market on YouTube. The same basic information is true on the other sites, as well. Use your profile page to link to your site and use calls to action to get people to respond. I would just buy that program and familiarize yourself with it.
Posted on November 23rd, 2009 at 7:44 am
I'd give the product to 1/2 dozen local high-school kids. Then, I'd have a contest to see who can create the best game. Then I'd take that contest and try to get the local media (hometown newspaper, etc.) to write a story about it. PR is the BEST way to get local awareness up.
Posted on November 24th, 2009 at 4:35 am
3 or 4 way microphone chat outside of the game, while sitting on the dashboard. Like a big conference. Better coolant systems.
Posted on November 24th, 2009 at 12:54 pm
Print coupons for 15% off and take them to wedding places, schools, hotels, etc. You need to get your name in front of people who are looking for your service. You best sales force is hooking up with people who offer service that compliment yours, but are not competitors. You can refer business to those who help you. Over time your network will grow by word of mouth.
Posted on November 25th, 2009 at 10:12 am
Link building is probably one of the most important things to do and counts for a lot in the search engine result pages. Of course there is a lot more that can be done. You can submit your site to RSS feeds, and bookmark in the social networks such as Delicious, Stumble Upon, Digg etc. Business directories and article directories are good places for submissions as well. If you own an ecommerce website then have tell-a-friend widgets on your site, because a personal referral from a trusted source about your product or service can significantly increase the chances of conversion.
Posted on November 26th, 2009 at 2:55 am
You are quite right. It's the usual scam, someone who knows very little about Marketing or Sales scrapes together some poor quality content, repackages it and then sells it to gullible wannabes
Posted on November 26th, 2009 at 2:57 pm
Do you have a website already for your biz? Can you add a section about your experience doing this? (Make sure the client is ok with this.) See if the client minds if you share some of the video on your website.