New Websites Launched by Legal Marketing Agency Incorporate Digital Asset Optimization to Increase Competitive Internet Presence
February 1, 2010scfm 18 Comments »Palm Beach County, FL – It’s no secret that law firms who are successful in marketing themselves need an Internet presence, but recently, it’s become increasingly important to offer site visitors more than just basic content to maintain your place on the web and convert clicks to clients.
To be found on the web and have an effective Internet presence, firms need to do more than the basic search engine optimization—the time has come for digital asset optimization (DAO). With “digital asset” additions to their sites such as blogs, videos, online photo galleries and more, attorneys and law firms can compete on the web—regardless of the firm’s size.
“By focusing only on traditional Search Engine Optimization, law firms are missing opportunities to be found on the web,” said BARD Marketing president John Sailer. “Streaming videos, blogs, photos, press releases and other online content are being searched for, and most websites don’t account for these other media types. Remember, YouTube recently overtook Yahoo to become the second largest search engine behind Google. This trend is only going to grow.”
BARD Marketing recently launched a number of websites for leading law firms that feature these digital elements, which increase the effectiveness and usefulness of each site to the user. The sites include: Alpizar Law – Palm Bay, Florida; Edward M. Ricci, P.A. – West Palm Beach, Florida; and the Suskauer Law Firm – West Palm Beach, Florida.
Alpizar Law, a personal injury and insurance bad faith firm in Palm Bay, Florida, caters to a bilingual clientele, and providing only limited information in Spanish isn’t an option. To address this need, BARD Marketing created a mirror site to their English website, www.alpizarlaw.com, in Spanish. The Spanish site utilizes the same web address and offers the same depth of information and content. As importantly, both the English language site and the Spanish language site offer custom created streaming videos to provide answers to common legal questions in video form.
Edward M. Ricci, P.A. launched a new site, located at www.edriccilaw.com that incorporates a Safety & Justice Blog that provides timely information to consumers on current topics, legislation and news in personal injury cases that affect the audience.
For the Suskauer Law Firm, a prominent criminal defense firm in West Palm Beach Florida, BARD developed a new website www.suskauerlaw.com, with the YouTube generation in mind. The site features several multimedia capabilities, to support television, radio and print media coverage rather than just being a repository for page after page of copy.
BARD Marketing offers integrated marketing and advertising services, including website development. All services are designed to complement one another and form a structure of synchronous marketing efforts that collectively increase leads for law firms. BARD offers a no-cost, no-obligation review of current sites and promotional materials, and can share innovative strategic concepts, during this review.
To schedule your free consultation, call 561-637-2575. For more information about the services provide by Beyond All Reasonable Doubt (BARD) Marketing, please visit wwwbardmarketing.com.
Question about marketting
What are the disadvantages of network marketting?I am planning to get in to network markatting,but before I make final desition I wana know every thing about it.If you know any thing related to network markatting,please write it.
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Posted on February 1st, 2010 at 6:17 am
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Posted on February 1st, 2010 at 6:23 am
“…Turn Viewers Into Do-ers!”
“Discover The 7 Brutally Effective, Secret Video Techniques That Literally Force Viewers Away From YouTube And Straight To Your Website…
…Time After Time!”
Go To the website: w w w marketing.webuda. com/1/
Posted on February 1st, 2010 at 7:14 am
This ad at the end is boring
Posted on February 1st, 2010 at 7:16 am
That cow example really nails the points he made.
Posted on February 1st, 2010 at 7:32 am
Usually, Incentive is a deffer ed payment of productive calls made by Marketing Executives, depending on quantum of Business booked by an Executive from the margin. You may give any thing between 10 to 15 % of your margin as an incentive to each Executive for additional Business i.e., beyond Target. Target too has to be fixed scientifically.
Posted on February 1st, 2010 at 2:11 pm
Rather than a stunt, maybe go for effective.
Use direct mail.
You have an advantage here in that people respond to "food offers" more than any other kind of direct mail.
Most managers mistakingly believe that they lose money whenever they give discounts…..bzzzzt! wrong.
By getting people to respond to your insane direct mail offer, you will increase your revenue by creating sales from those customers in a time frame that would not have happened naturally.
In other words, you are getting that guy who, on his own accord comes in say, once a month, or you might see him every two months for like three days that week, to come through your doors twice a month. You are increasing the frequency of purchases.
If you send out a worthwhile offer, they will respond….over and over…and over.
If you have a lame offer….ya..they won't budge.
ask your customers what it would take…get some feedback….then create a nice professional looking piece or two….send them out….get feedback….tweek the thing, till it produces results consistently.
This is how smart companies use direct mail. ….you know…the ones who use it year after year….thwy do it because they've learned how to make it work for them.
Posted on February 2nd, 2010 at 5:13 am
what job are you aiming for after you get a degree? with the current economy do you feel it will be tough to find this sort of job?
Posted on February 2nd, 2010 at 1:59 pm
Seth is simply great! His marketing techniques are awesome and extremely effective.
Posted on February 2nd, 2010 at 7:27 pm
Seth Godin is marketing guru without doubt….great books, great marketing insights….
Posted on February 3rd, 2010 at 2:14 am
Make over £60k+ per year on ebay. The system is so simple it’s made hundreds of ordinary people very wealthy.
ebaystoppowersellers(.)co(.)uk
Posted on February 3rd, 2010 at 7:20 am
Could you use an extra $300 – $500 receiving the mail you are already Getting? It’s Free h t t p : / / b i t . ly /? 9jZ7jD
Posted on February 3rd, 2010 at 10:32 am
There are many good network marketing companies with great compensation plans. All will claim to be the best, yet the best one is the one that suits your interests. One may good for you and not good for another or vise versa. The key to success is enjoying what you do and building upon that. I am involved in the network marketing industry. I enjoy it. I enjoy being a solution to problems. That is where I choose to position myself. I also position my self in the health and wellness aspect. There are a lot of people who are looking for ways to improve their health. There are many who do not have good things to say about the network marketing industry. This is because of the statistics of failure and those who are out there hassling friends and family to join there bizz opp. If you don't find interest in what you do, how can you succeed? You also need to learn about your target market. I am not talking about warm market. Target marketing is positioning yourself in front of those looking for what you have to offer. I have been involved with programs that help you to know more about being a successful marketer. I suggest that you educate yourself as much as possible before going in blind. I would be happy to answer any questions you may have. I hope that this helps.
BEST WISHES!
Posted on February 3rd, 2010 at 5:13 pm
You have to be a good speaker, salesperson, and work hard.
Posted on February 3rd, 2010 at 9:21 pm
Marketing Engineers very rarely convince consumers to buy products, that task is left to an organization's direct/indirect sales force. TMEs do help the direct sales force, however through any of the following efforts:
- Evangelizing the product or solution to customers, partners and the press
- Creation and delivery of product demonstrations and presentations
- Supporting the direct sales force through a combination of meetings, presentations, assistance with RFPs or solution architecture
And the list goes on.
Posted on February 4th, 2010 at 9:55 am
Thumbs up for "Viral Marketing the YouTube Style"
my suggestion would be "As seen on YouTube"
Posted on February 4th, 2010 at 11:43 am
probably because his marketing strength is the younger wrestling fans. and since he is so over with them, why even bother to convert older male fans? the old saying is 'go with what brung you to the dance' and the younger fans definitely brought cena to the dance. screw em anyway he sux!
Posted on February 4th, 2010 at 12:24 pm
yeeeeey i’m a happy person now
Posted on February 4th, 2010 at 5:21 pm
I’m a big fan of Seth Godins perspectives. Just read Tribes and he hits the nail on the head. The ability to adapt and respond has never been more important than in this hectic warp speed communications era we live in-Cheers Kiaran