Marketings Greatest Secret
February 13, 2010scfm 19 Comments »Do you know what the best type of Marketing is for your company?
How about a Yellow Pages advert? Pay per click? Maybe some direct mail followed up a telemarketing campaign?
Well whilst each of these are perfectly valid marketing routes and one’s any forward thinking company should at least test the very best type of marketing for all types of business is the type that is FREE!!!
That’s right Ladies and Gentlemen, if you’re working with a tight marketing budget (or indeed with no set marketing budget at all) then you can now get exposure for your product, service or company in the form of PR (or Public Relations).
For large companies PR is big business. They will think nothing of employing staff with the sole intention of getting the name of their company in the media (be it written press, television, radio or online). And because the PR market is seemingly dominated by the larger companies small companies shy away from using PR in their marketing mix.
If this applies to you then good times could well be ahead as PR is a vital part of the marketing mix for smaller companies in particular as they often don’t have the time or money to spend on often expensive advertising or other marketing.
Successful businesses of all sizes use PR to promote their business, build their reputation and become a recognised expert in their particular field. And the beauty of PR is that everyone is an expert in something. And by passing on your expertise in a particular subject in the right way you become newsworthy.
And that is the real secret when it comes to good PR. It has to be interesting and newsworthy. Nobody cares that you’ve just launched a new website or that Mrs Jones in Accounts has just become a Grandmother for the second time (both subjects I’ve seen in press releases and both subjects I’ve seen in journalist’s bins!!). And if you’ve ever attempted PR only not to have it published then I wouldn’t worry too much about it as you’re amongst the 99% of companies who send out PR that isn’t newsworthy or interesting.
Here are a few words on Why PR is important.
Communication lies at the heart of today’s modern society. Be it on the internet, television, pod casts or whatever medium you choose. And with so many firms competing for the same business as you, how do your customers differentiate between you and your competitors?
The answer lies not particularly in the size of your Yellow Pages advert but how you project yourself and what your firm has to offer.
PR has a huge sway in the minds of consumers as the perceived third party endorsement that comes from editorial coverage can be substantial, maybe even more so than advertising that can cost hundreds or thousands of pounds.
PR done well can result in increased exposure, increased business and increased profits. And if you want your business to be the best it can be then becoming good at PR is something you want to do.
And remember, it’s FREE!!!!
Question about marketting
Need a crazy marketting stunt for my business?I need to promote my restaurant business. It is not a franchise.
I need some tips on a CRAZY stunt – something that gets people talking and thinking about my business.
Tags: internet marketing, Marketing, Media, News, press release
Posted on February 13th, 2010 at 6:14 am
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Posted on February 13th, 2010 at 6:48 am
Thumbs up for "Viral Marketing the YouTube Style"
my suggestion would be "As seen on YouTube"
Posted on February 13th, 2010 at 7:10 am
That cow example really nails the points he made.
Posted on February 13th, 2010 at 7:17 am
Usually, Incentive is a deffer ed payment of productive calls made by Marketing Executives, depending on quantum of Business booked by an Executive from the margin. You may give any thing between 10 to 15 % of your margin as an incentive to each Executive for additional Business i.e., beyond Target. Target too has to be fixed scientifically.
Posted on February 13th, 2010 at 7:44 am
This ad at the end is boring
Posted on February 13th, 2010 at 10:08 am
I’m a big fan of Seth Godins perspectives. Just read Tribes and he hits the nail on the head. The ability to adapt and respond has never been more important than in this hectic warp speed communications era we live in-Cheers Kiaran
Posted on February 13th, 2010 at 11:08 am
“…Turn Viewers Into Do-ers!”
“Discover The 7 Brutally Effective, Secret Video Techniques That Literally Force Viewers Away From YouTube And Straight To Your Website…
…Time After Time!”
Go To the website: w w w marketing.webuda. com/1/
Posted on February 13th, 2010 at 10:32 pm
There are many good network marketing companies with great compensation plans. All will claim to be the best, yet the best one is the one that suits your interests. One may good for you and not good for another or vise versa. The key to success is enjoying what you do and building upon that. I am involved in the network marketing industry. I enjoy it. I enjoy being a solution to problems. That is where I choose to position myself. I also position my self in the health and wellness aspect. There are a lot of people who are looking for ways to improve their health. There are many who do not have good things to say about the network marketing industry. This is because of the statistics of failure and those who are out there hassling friends and family to join there bizz opp. If you don't find interest in what you do, how can you succeed? You also need to learn about your target market. I am not talking about warm market. Target marketing is positioning yourself in front of those looking for what you have to offer. I have been involved with programs that help you to know more about being a successful marketer. I suggest that you educate yourself as much as possible before going in blind. I would be happy to answer any questions you may have. I hope that this helps.
BEST WISHES!
Posted on February 14th, 2010 at 1:22 am
You have to be a good speaker, salesperson, and work hard.
Posted on February 14th, 2010 at 2:11 am
probably because his marketing strength is the younger wrestling fans. and since he is so over with them, why even bother to convert older male fans? the old saying is 'go with what brung you to the dance' and the younger fans definitely brought cena to the dance. screw em anyway he sux!
Posted on February 14th, 2010 at 8:39 am
Seth Godin is marketing guru without doubt….great books, great marketing insights….
Posted on February 15th, 2010 at 9:03 am
Seth is simply great! His marketing techniques are awesome and extremely effective.
Posted on February 15th, 2010 at 9:13 am
yeeeeey i’m a happy person now
Posted on February 15th, 2010 at 4:51 pm
Marketing Engineers very rarely convince consumers to buy products, that task is left to an organization's direct/indirect sales force. TMEs do help the direct sales force, however through any of the following efforts:
- Evangelizing the product or solution to customers, partners and the press
- Creation and delivery of product demonstrations and presentations
- Supporting the direct sales force through a combination of meetings, presentations, assistance with RFPs or solution architecture
And the list goes on.
Posted on February 15th, 2010 at 5:28 pm
Make over £60k+ per year on ebay. The system is so simple it’s made hundreds of ordinary people very wealthy.
ebaystoppowersellers(.)co(.)uk
Posted on February 16th, 2010 at 4:25 am
Rather than a stunt, maybe go for effective.
Use direct mail.
You have an advantage here in that people respond to "food offers" more than any other kind of direct mail.
Most managers mistakingly believe that they lose money whenever they give discounts…..bzzzzt! wrong.
By getting people to respond to your insane direct mail offer, you will increase your revenue by creating sales from those customers in a time frame that would not have happened naturally.
In other words, you are getting that guy who, on his own accord comes in say, once a month, or you might see him every two months for like three days that week, to come through your doors twice a month. You are increasing the frequency of purchases.
If you send out a worthwhile offer, they will respond….over and over…and over.
If you have a lame offer….ya..they won't budge.
ask your customers what it would take…get some feedback….then create a nice professional looking piece or two….send them out….get feedback….tweek the thing, till it produces results consistently.
This is how smart companies use direct mail. ….you know…the ones who use it year after year….thwy do it because they've learned how to make it work for them.
Posted on February 16th, 2010 at 6:00 am
Could you use an extra $300 – $500 receiving the mail you are already Getting? It’s Free h t t p : / / b i t . ly /? 9jZ7jD
Posted on February 16th, 2010 at 11:19 am
what job are you aiming for after you get a degree? with the current economy do you feel it will be tough to find this sort of job?
Posted on March 4th, 2010 at 7:47 am
Yes, that is very true. PR is a really good advertising vehicle.