Dermatology Marketing
January 27, 2010scfm 18 Comments »If there has ever been a medical specialty that is in need of competent marketing consultation, a cohesive and long-term strategy, and effective practice growing tools, it is dermatology. The fact is, dermatology marketing takes a wealth of experience to achieve proper results.
We have seen so many good dermatologists go down the same road to ruins… it is called “Playing the Commodity Game” and it is a good way to harm your business, your reputation, and your referrals.
How often do we see coupons offering a special lower price on common services, such as Botox? It seems every dermatologist and Medi-Spa is in a race to see who can lower their prices faster!
But here are some basic principals that should guide you, should you want to play this game;
* Price shoppers are not loyal. They will go to your competitor when their prices are better than yours.
* You need to give your patients and potential patients a reason to choose you, other than price. Are you the best in your area? Do you have some special training or expertise? Do you have a new piece of equipment that is the latest and greatest? Even if your competitors may have the same qualifications and services, if they are not promoting them, then the field is open for you to claim those “points of distinction.”
There are many ways to determine how best to position your practice so that patients have a clear and compelling reason to choose you. However, use caution if you use price as your main method to attract patients… it is a recipe for long-term failure.
If you would like more information on our marketing strategies and proven methods of success for dermatologists, plastic surgeons, medi-spas, or any medical and healthcare specialty, please feel free to contact us. It never costs a cent to talk to us, and the advice is priceless.
Please visit our website at: www.healthcaremarketingpartners.com
Question about marketting
How we set the incentives for Marketting Excutivies?Please define the term Marketting , Sales And Support.
What criteria we follow while setting the incentivies to Marketting excuvities.
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Tags: Advertising, Healthcare Marketing, Marketing, physician marketing, success strategies
Posted on January 27th, 2010 at 5:50 am
I'm a Marketing professor, and I'm not sure about the things you have heard. Yes, there are some marketers who make a lot of money, but overall, medicine definitely pays better. Also, there is much more competition for marketing, since fewer people are willing to put in the effort to become physicians. On the other hand, if you are looking for an easy life, I'm not sure either is your best bet. Both tend to be stressful.
Posted on January 27th, 2010 at 6:30 am
Seth Godin is marketing guru without doubt….great books, great marketing insights….
Posted on January 27th, 2010 at 6:46 am
That cow example really nails the points he made.
Posted on January 27th, 2010 at 7:02 am
Make over £60k+ per year on ebay. The system is so simple it’s made hundreds of ordinary people very wealthy.
ebaystoppowersellers(.)co(.)uk
Posted on January 27th, 2010 at 7:13 am
Tough one. Ethically & legally, you have to be careful to not to appear to be PAYING for referrals.
You could host a picnic, sponsor a ski day, etc. Christmas is a good time for "thank you s".
Posted on January 27th, 2010 at 7:28 am
This ad at the end is boring
Posted on January 27th, 2010 at 7:37 am
Could you use an extra $300 – $500 receiving the mail you are already Getting? It’s Free h t t p : / / b i t . ly /? 9jZ7jD
Posted on January 27th, 2010 at 6:22 pm
yeeeeey i’m a happy person now
Posted on January 27th, 2010 at 10:51 pm
Creative? get along with people? and love to be the leader??? ummm…. Entertaiment,,, thats like the best fit for your personalitiy,,, thats wat i think,, cuz you need creativiy and defintiy need to get along wiht people getting you tons of connections,, and there's lots of lead positions in that field,, for ex producer,, an talent agency,,,, a director or buisness,,,
Posted on January 27th, 2010 at 11:35 pm
No there are not, and for good reason. An untrained person operating a laser can easily burn themselves with scarring, or even blind themselves. I have had laser hair removal, and if you ever do, you will see that the tech operates with eye protection at all times.
Posted on January 28th, 2010 at 4:50 am
Sounds like a good idea. Websites by experts offering good independent advice are always a good idea. Is this intended as a business or a hobby?
Posted on January 28th, 2010 at 2:54 pm
I’m a big fan of Seth Godins perspectives. Just read Tribes and he hits the nail on the head. The ability to adapt and respond has never been more important than in this hectic warp speed communications era we live in-Cheers Kiaran
Posted on January 28th, 2010 at 8:59 pm
Yes, you'd be able to find work in either Taos or the Santa Fe area although Santa Fe has the wider variety of spa services, etc.
For plastic surgery, Las Cruces is beginning to develop the field so there might be more openings and certainly there's work in Albuquerque, the biggest city.
Posted on January 29th, 2010 at 1:08 am
I went through something like what you're going through. I ended up with a worthless English degree and a lot of hard times financially. I have definitely become more realistic with my career goals. My first bit of advice is to pick something practical that you can actually get a job with. Have a back-up plan.
I'm in a nursing program right now and I'm surrounded by pre-med people, so I'm going to comment on the medical idea. First of all, I think medical school is out of the question if you have a low GPA. It's extremely competitive; even my nursing school requires a 3.8 GPA just to get in. You could go into something like physical therapy or nursing if you raise your GPA to 3.5 or so though (most nursing schools aren't quite as strict on GPA as mine). However, if you don't like science, don't go into a medical field, either, because it's really really hard and the science teachers try to weed you out. (For example, my physiology teacher told us today that 50% of his class last semester flunked. It's been this way with nearly every science class I've had so far, and I've had a LOT of them now, probably 30 hours worth at least). You won't be able to be creative, either.
Dieticians can make good pay, so I don't think that's going to be a problem. I do believe they have to take all of the science stuff, too, but that program may differ. The creativity thing will still be a problem.
I also looked into law. Law is also really really really hard to get into and very competitive. You would have to bring up the GPA and ace the LSAT. You would also need to look into some work/volunteer experiences to pad your application a bit, etc. Applying to law school is a long, tedious process. Plus, the classes can be pretty boring. However, if you were able to bring up your GPA a bit, you can actually go into law with any degree, even something like English (my original degree) or even business.
I majored in business briefly and also hated it. Blech! Since you like writing and being creative, have you looked into graphic design or technical writing? Technical writing is only an option I learned about after it was too late, but it pays pretty well. Is there a marketing/advertising option that doesn't involve all of that business crap? That could also be an option. My school has a fashion advertising/merchandising type of degree that avoids all of the accounting and management classes. You didn't mention teaching, but that would allow you to be creative also and avoid the boring numbers stuff.
I hope that helps! I'm not trying to dissuade you from anything by any means, but want you to have a realistic idea of what it's like! I always find that much more useful!
Posted on January 29th, 2010 at 7:04 am
Watch Bill Nye the Science Guy!
Posted on January 29th, 2010 at 5:51 pm
Try Palmer's Fade Cream. About $4. Fades dark spots gradually, it's not a miracle product, but it helps.
Active ingredient: hydroquinone
Posted on January 29th, 2010 at 7:05 pm
Seth is simply great! His marketing techniques are awesome and extremely effective.
Posted on January 30th, 2010 at 7:01 am
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