8 Common Mistakes of Internet Marketers

February 20, 2010scfm 20 Comments »
8 Common Mistakes of Internet Marketers

If you wish to be a successful Internet marketer you will want to avoid these 8 mistakes:

1. Failure to prepare properly. Many Internet marketers are simply lazy and will not make the effort to prepare properly. Refrain from being overly anxious as if you’ll miss the boat if you do not market your website immediately. Use however many days it takes to setup all the appropriate advertising accounts and advertisements properly. This will make your administration more efficient and enable you to fly through your schedule tasks effortlessly each day. The net result is that your marketing efforts will be far more productive than if you were to take a haphazard approach.

2. Failure to implement an advertising strategy. You must have a plan with well defined goals if you wish to have positive marketing results. Normal 0 false false false MicrosoftInternetExplorer4 Do not try to recreate the wheel. Find out what successful people are doing and do the same. Regarding goals, write them down. When you achieve a goal mark it as “completed” and replace it with another. By doing this very simple step you can monitor your effectiveness and progress.

3. Failure to be professional. Some of the ads on the Internet are of embarrassingly poor quality. Be professional in your business approach and in the design of your ads. If you lack the ability to produce professional ads then find a resource that can. The quality of your website and advertisements is a reflection on you. Also, when dealing with customers always be courteous and professional even when they are not. If you are professional you will shine above the rest and earn customer confidence.

4. Failure to implement and adhere to a disciplined schedule. If you don’t have a realistic schedule in place then you will not be disciplined in marketing your ads properly. Consistency not volume is the key to success in marketing on the Internet. A schedule allows you to be consistent and also forces you to be disciplined. The Internet is not a “get rich quick” environment. It takes hours of dedicated and consistent work. You must be committed to putting in the time if you wish to have good marketing results.

5. Failure to utilize the right tools. There are some very innovative tools on the Internet to make the operation of your business more efficient. Many of them are very affordable and they will save you from having great frustration. Some marketers take the approach of being a “penny wise and a pound foolish.” In saving their pennies they are losing out on making the bigger dollars. Don’t ignore the many tools which are available.

6. Failure to build a downline. Your downline is the cornerstone of your business. A downline is your customer list or they can be referrals that join certain advetising programs through you serving as an affiliate. Verious advertising sites offer you some type of compensation for bringing them referrals. Don’t ignore the value of these referrals. Some Internet marketers are so anxious to advertise their product they fail to have an understanding of the bigger picture. A big downline can save you money in your advertising and enbable you to advertise more effectively. When soliciting always get the email address of your customer for future solicitations and sales.

7. Failure to track ads. Much time is wasted on unproductive sites and ads. If you’re not tracking them you will continually work in ignorance. You must have a measure of what is working and what is not. Is the program that you are participating in yielding the desired results? Are your ads well written and effective in drawing customers? You will never have the answers to these important questions unless you track your ads. You can waste a great deal of time on poor advertising programs and bad ads if you never track the results.

8. Failure to understand the advertising medium. You must understand how each type of advertising program works if you’re going to be an effective marketer. Whether you use pay-per-click advertising or membership driven sites like safelists, traffic exchanges and text ad exchanges all have their own personality. Not only do you need to understand the mechanics of each but also the general personality of their membership.

Question about internet marketting

What courses to get into internet publishing industry? pls advice?
i did undergrad in mass communication. i now planning to do postgraduation in usa. i want to do job in the internet marketting, publishing and new media sector. what courses in which universities would be best???. pls advice, i am not getting any hints.

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20 Responses to this entry

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  • a_brohit Says:
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  • iemagudspelur Says:

    Umm, stay off facebook?

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  • corpo Says:

    Thanks for sharing this valuable information that every internet marketer should be focussed on

  • psychic Says:

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    Totally,
    Tom

  • aMmEeR Says:
  • Ben Shearman Says:

    For gaining traffic to your site without cost, you will be looking at some time being spent.

    Back links are very important and can arguably be the best way to increase your website exposure. Effective back links are one way links (meaning not a link exchange) from other websites to yours. For example, had you put a link to your website in your question, you would have created a back link as yahoo instantly indexes the Q&A section of their website. Even Google picks it up. You can build back links in placing your url in ads such as craigslist, creating or comenting on blogs on wordpress and myspace as well as other blogging websites. These are all methods that give you white hat back links.

    Caution: do not pay for your back links through back linking companies. This is considered black hat SEO and will actually drop your ranking or get you suspended all together from the big boys of search engines.

    As far as paid methods, look at pay per click as a great option. PPC is the process of advertising your business on a search engine within the sponsored results. You choose what keyword phrases you are willing to pay for being in, I.e. Website design.For cost effectiveness, consider narrowing your results as much as possible. For example, Sacramento website design instead of website design would be a more focused result and would by proxy cost much less than the broad term.

    SIA Professional Services has an articles section in their website which has a ton of website marketing tips that should help you at http://www.siaservices.net just go to their blog or their articles section.

    Be sure you are submitting your website on a regular basis, especially whenever you are doing some good updates on your site. The search engines will see your site being updated on a regular basis and index you accordingly. There are some free submission sites, but I have seen in my experience that those don't nearly perform as well on a regular basis as professional SEO and marketing companies.

    There is plenty more that you can do, but hopefully this give you a good starting point.

    Good Luck and hope this helps.

  • earthlink Says:

    Hey great video,
    jsut surfing through you tube and saw your video looks like we are in the same field. Stop by my website I’m giving away a ton of marketing software.
    Good Luck and keep em coming
    Doug

  • ashik Says:

    I don't know if it matters. The most successful people I know in the Internet business are mostly college dropouts.

    Just go into what you enjoy and this will make your life easier.

    Good luck.

  • maheaswari b Says:

    Very…An online presence is critical for reaching your target audience in today’s Internet focused age. Internet marketing – an affordable alternative to pricey print and broadcast marketing – can reach the people you want without breaking the bank. Let’s face it; your audience is already online; now it’s just a matter of delivering them your message.

    What was the question?

  • urbantool Says:

    Promote your business at ezdia, a new professional networking site. You may find lot of clients for your business on eZdia or even people with knowledge on how to take your business to the next level.

  • lytieulong3010 Says:

    put your site in gloogle analytics and see the marketing reports

  • ashik Says:

    Dear Friends

    Every one of us are always in search of some geniun earning on internet. After a search of almost 2 years i got this site and got the very first payment of 124 Dollars and second payment of 132 Dollars with in just 3 months of working. I am just sharing my happyness and success with you. Your earning will not give me any benefit but only a happyness. It is a free earning option no referrals, no registration charges, no scams. So I suggest not to waste your time with unlimited scams and try this with out any risk

    click2earn.rediffblogs.com

    and start your online earning.

  • truth Says:

    Hello primevisibilitymjs

    I have to admit I am very impressed with the quality of your videos here on youtube.

    They are certainly a pleasure to watch as I do enjoy them.

    I am sure there is many others who also feel the same about your videos.

    Mark McCulloch

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  • Jim Gheewala Says:

    Thanks for the backlinks help! I will try to get as many as I can!

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